With a new year on the horizon, now is the perfect time to look back at the most-read articles on APAC. From major brands bucking tradition to the death of demographics, 2018 was driven by personalized online experiences, breakthroughs in nontraditional banking, and a noticeable shift toward digital-first campaigns. Explore the articles below as you prepare to step into 2019.
1) Tap into relevant cultural pain points
When people recognize that a product is useful in their everyday lives, the results generally speak for themselves. We’ve been harping on the importance of relevance all year, and we put that idea into practice for our #LookBeforeYouLeave Google Maps campaign in India. By tapping into a common pain point for Indian users (namely, unpredictable traffic patterns) we launched a comprehensive media campaign — from traditional TV spots to digital OOH billboards — that kept Maps top-of-mind for Indian commuters.
2) Forget demographics — tailor campaigns around consumer intent
How much do a 40-year-old female ad executive and a 40-year-old female competitive swimmer have in common? Likely just their age and sex — but brands that don’t look beyond their demographics might think they’re the same audience. Given the number of signals consumers create every day, marketers have an unprecedented ability to understand and respect the nuances of individual identities.
Bottom line: brands that want to win new customers need to ditch demographics and home in on intent.
3) Ensure your video ads are seen and heard
Brands want as many eyes on their video ads as possible. But what’s the value of an ad that reaches 10,000 people when only 10 are paying attention? Impressions merely measure the number of eyes on the screen. Maybelline Philippines put together a YouTube strategy that enabled them to reach and engage Filipinas for immediate brand impact.
4) Get ahead of the digital banking curve
More people than ever are going online to search for banking products like credit cards and personal loans. Despite this emerging trend, very few banks in APAC are harnessing digital tools and data to delight their customers. We broke down four principles of data-centric marketing based on financial providers that are delivering top online experiences.
5) Don’t overlook digital’s influence during Ramadan
More than 245 million Muslims in Malaysia and Indonesia alone celebrated Ramadan and Eid al-Fitr last year.1 For brands in Southeast Asia, the Holy Month is a cornerstone of the festive holiday season. We partnered with Asian Consumer Intelligence to research how technology helps modern-day Muslims observe the
cacaFly 成立于 2009 年，为台湾第一大数位媒体广告代理，2011年与 Facebook 取得独家广告代理，之后陆续取得 Instagram、Microsoft、Google、LINE 全产品、Spotify、Twitch、TenMax 原生广告…等广告代理权，成为专业数位广告经销商。
于 2015 年整合资源，成立云沛创新集团 (funP Innovation Group)，目前旗下有四间台湾子公司，分别为 cacaFly、adHub、TenMax、BeingDigital，并开拓海外市场，陆续在日本、泰国、马来西亚、越南等地设有服务据点，提供亚洲地区跨媒体与整合性的数位行销服务。